Discover the analytics methodology powering real results

Our methodology is built on years of market analytics and a deep understanding of Australia’s advertising landscape. We combine automated data collection, expert validation, and transparent reporting to ensure every client receives actionable, unbiased insights. Each engagement is tailored for client objectives, with measured recommendations that respect both the numbers and the story behind them. Our process is continually refined to stay ahead of industry changes.

Customised process

Tailored for local industry needs.

Bias-free evaluation

Our findings are always impartial.

Team collaborating on analytics methodology

Meet the Team

Professional woman leading team

Rachel Donovan

Analytics Director

Guiding the team with deep experience in market analytics and reporting for Australian brands.

Asian male data scientist in office

Victor Ng

Lead Data Scientist

Designs robust frameworks to ensure actionable insights from every campaign dataset reviewed.

Smiling professional woman on business team

Grace Turner

Client Success Lead

Focused on clear client communication and transparency through every project stage.

Team presenting analytics workflow

How Our Service Works For You

We follow a proven three-step approach designed to deliver impartial, practical, and data-driven insights for advertising effectiveness in Australia.

1

Connect and set up integration

We start with a thorough onboarding session, understanding your marketing ecosystem before facilitating a seamless connection to your data sources.

Our experts handle integration details and answer all technical questions upfront.

2

Independent data validation and review

Next, we assess and validate contributions from all channels, ensuring transparency and removing reporting errors using automated and manual checks.

Regular check-ins guarantee data integrity before insights are shared.

3

Deliver insights and reports

You receive clear, actionable reports supported by performance narratives tailored to your business context for confident next steps.

We remain available for post-report consultations and ongoing optimisation advice.

What Sets Us Apart

See the value of yloravenixp analytics next to traditional market approaches

Independent

yloravenixp

Objective, tailored approach

Consultation

Custom analytics

Configured to match business needs

Australian market focus

Insights tailored for locality

Transparent reporting

Clear, visual dashboards always

Ongoing expert support

Regular consultation access

Market View

Vendor analysis focus

Tiered

Custom analytics

Configured to match business needs

Australian market focus

Insights tailored for locality

Transparent reporting

Clear, visual dashboards always

Ongoing expert support

Regular consultation access

AdMetrics Lab

Tech-driven, less flexible

Contract

Custom analytics

Configured to match business needs

Australian market focus

Insights tailored for locality

Transparent reporting

Clear, visual dashboards always

Ongoing expert support

Regular consultation access